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Novalja is a town situated on the north side of the island of Pag and it is the most popular tourist destination, not only on Pag but in the near region. After it was known as a family resort, in last ten years it become the real party destination. Because of that you can often hear that Novalja is called „The Croatian Ibiza“. The reason for that is famous Zrće beach, situated just one and half kilometers from the center of town, which is one of the biggest summer party zones in whole Europe.
During summer seasons, lots of music festivals are taking place at Zrće beach and young people from all over the world are coming to enjoy the electronic rhythms, magnificent landscapes, historical and cultural sites and most of all, great entertainment and nightlife. The most popular clubs in Novalja are Aqarius, Kalypso, Noa, Cocomo and Papaya which is pronounced the best Open Air Bech Club in Croatia and #11 DJ Mag club in the world.
Novalja is also known for its unique untouched beaches, crystal clear see, ancient aqueduct from the 1st century, small villages and their pristine nature as well as big botanical reserve of more than 1500 wild olive trees in Lun, small place just next to Novalja.
Many other tourist destinations are also situated in the area of Novalja such as Metajna, Zubovići, Kustići, Vidalići, Caska, Gajac, Stara Novalja, Potočnica, Jakišnica and Lun.