Fresh Island Festival is the only hip-hop festival on the beach and as such is unique in the whole Europe. In addition to many well-known hip-hop and R & B performers, visitors can enjoy turquoise water and sunbathing on sandy beaches. In fact, this festival is held in one of the most popular summer destinations on the island of Pag, beach Zrće in Novalja.

Through the last years Zrće beach has been recognized as one of the favorite destinations for young people, hosting some of the world’s major music stars such as Snoop Dog, Nasa, Method Man & Redman, A$AP Rocky, Rick Ross, Wizzkid, DaBaby, D-Block Europe, Dj Semtex and many others.